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About Us
The Consultancy -- has been in operation since 2002 and has a number of clients in WA and interstate, across a range of industries such as local government, State government, retail, professional services, property development & management, not for profit and professional associations.
Our Philosophy
From the start there has been a deliberate attempt to move away from traditional consultancy approaches to working with clients. Know L' Edge does not try and force a client's situation into a proprietary system or method but using a wealth of knowledge of academically robust and tested practical business tools, creates a process of thinking and planning unique to each situation encountered.
Know L'Edge believes in making its services ultimately redundant to the Client because Know L'Edge believes in sharing insight and processes to the point where the Client's staff can build upon their own knowledge and take on projects themselves in the future.
Know L'Edge tries to demystify the art and science of business management tools, frameworks and models and makes a real effort to apply sound academic thinking to practical application. Know L'Edge encourages the Client's staff to professionally develop on a journey of discovery throughout the project.
Know L'Edge is all about getting real, measurable, results that make a positive difference for the Client.
About the Founder of Know L'Edge
Julia Zivanovic MBA (Adavnced)FAMI CPM MAMSRS QPMR MAICD
Julia has over 20 years of marketing, communications, research, PR and business development expertise in the UK, USA and Australia. She has worked for, and consulted to, a number of major companies including, Citibank, Coles Myer, Argyle Diamonds (Rio Tinto), the Governments of Western Australia (Education Department, Department of Corrective Services and the Health Department) and the Northern Territory (Attorney-General's Department, and the Tourist Commission), a number of law firms in the UK and Australia (Edge & Ellison; Ward Keller; Watson Farley & Williams and Stephenson Harwood), Local Government Councils (City of Swan, City of Subiaco, Darwin City and City of Rockingham), W.A. Local Government Association, Buena Vista Home Entertainment (the Disney Group) MYO, and Colonial First State.
She has written articles for marketing, advertising, IT and law society magazines. Julia is currently writing four books on marketing and one on research to be published in 2009. Her first book "The Marketing Practitioner's Guide to Shopping Centre Marketing" was published in 2006. She has been an entertaining and engaging speaker at conferences and has provided training to corporations both here and overseas. Her postgraduate qualifications, including an Advanced MBA (marketing specialisation), are from the University of Western Australia. Julia also worked as an adjunct lecturer in Marketing at the Graduate School of Management, the University of Western Australia.
Julia is a Fellow and a Certified Practising Marketer (CPM) of the Australian Marketing Institute. She was also Deputy President of the Australian Market & Social Research Society (WA) and a QPMR (Qualified Practising Market Researcher) a member of the Australian Institute of Company Directors. Her expertise extends beyond marketing, communications and PR and into turnaround business development projects. She classes herself as a "pracademic" for being able to successfully blend academic marketing principles with real life situations in the retail, professional services, financial, government, fmcg and mining industries. On a personal note, Julia is undertaking her PhD in the area of performance and behaviour of the nonprofit sector.