Choosing a web designer for your business is not an easy job. There are literally thousands of people with some level of Perth web design experience or programming skills to choose from.
But choosing a web developer who will not only deliver a great looking site, but also a site where all the moving parts work, and a site that is both easy to maintain and low cost to maintain can be a dangerous and expensive challenge.
Having built web sites in Perth since the early days of 1996 we have heard hundreds of horror stories and seen the damage caused by web site developers who were engaged because of chance rather than thorough analysis of who could do the best web design and programming job.
There are the horror stories of businesses paying way to much for a flimsy flaky web site that looked good on the first graphic design concept but didn’t contain any substance. When it did come time to add substance, the maintenance bills just added up and up.
Then there are the stories of the dirt cheap web site build by someone’s brother in law who wasn’t properly paid and asked to program features beyond their ability. While started enthusiastically, the site now sits half complete with poor design and festers for years undermining the business brand while the owner figures out how to get someone else to do it and not offend the family member. Months and years pass by before a new staff member not knowing who built it finally tells the boss that their web site is C - R – A – P and something gets done about it.
To get a successful web site developed today, your best chance is to employ a full web development team from a reputable and established firm that contains several skilled individuals. A great web site can rarely be built with the input of just 1 or 2 people as there are a range of skill sets that need to be applied.
First there is the web strategy
person which in our case is me. They help determine the ultimate objective and strategy of why your business should have a web site and how it will be implemented.
Second, there is the Perth web designer
who’s local knowledge and well honed Photoshop skills can develop the site design to a )Make you look professional b) Convey the important information and c) Guide the web visitor into doing something thereby generating a lead or a sale. It helps if they have years of experience in marketing and some print design skills as well.
Third you need someone to develop content
for the site which you may or may not already have written. The words are critical to conveying your message as to "Why Choose Us?" and making your product or service offering as attractive as possible. Access to a good copywriter makes the world of difference.
Fourth you need some good programmers who can
Fifth, you need a project manager or client account manager
to make sure things are happening within required timelines and that the client is providing required content and feedback quickly.
Sixth, you need someone to quality control the process
and test everything many times, identify problems and get these fixed.
Seventh, you need a good search engine optimisation (seo) person
who knows what it takes to get to page 1 position 1 of google for a competitive keyword phrase like "web design perth". They also need to know about Google Analytics, Google Adwords and other traffic and return on investment tools.
Make sure you investigate all of these roles with any design company you are considering and view sites that they have built that are getting great results.
Fortunately if you live in Western Australia, Perth web designers GTP iCommerce take a result focused approach and have experienced staff that have built hundreds of web sites generating millions of dollars in sales revenue for their clients.
We are happy for you to take advantage of our no obligation "Free Internet Marketing Planning Service" and "Web Site Proposal" when you are ready to look at building a successful web site that delivers a substantial return on investment for your business.
GTP iCommerce can be contacted on 1300 856 533 or see our "web design Perth site"
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